What 3 things should every retail marketer be doing in the mobile space?
If your business has not yet ventured into the burgeoning mobile advertising space, you are not alone. It may not be a good idea
to delay much longer, however, because while you and your competitors may be late arrivals to this space, your customers aren’t.
Opportunities abound for retailers with enough insight to approach mobile advertising with a measured, performance-based mindset.
That starts with three basic points.
